Coca-Cola helps Simon Youth Foundation quench students’ thirst for alternative education programs

The Coca-Cola Company® has named Simon Youth Foundation one of the featured charities at its My Coke Rewards® program website from Sept. 1 to Dec. 31, 2011.

“Coca-Cola is a household name, and we are hopeful that Simon Youth Foundation’s collaboration with Coke brands will help us ramp up national awareness of our programs that keep at-risk students, who may be homeless, severely ill, or forced to work full time to support an impoverished family, from dropping out of high school,” says Simon Youth Foundation President and CEO J. Michael Durnil, Ph.D.

Coca-Cola cap collection bins have been set up at Simon Property Group headquarters

Under the partnership, customers can redeem the points under their Coca-Cola® bottle caps and donate the equivalent monetary value to SYF. A 50 cent donation will be made to SYF for every 35 My Coke Rewards points redeemed on the Foundation’s behalf.

“SYF is a national leader in alternative education programming, and recognition from a leading global brand like Coca-Cola is evidence of the impact our programs are having in school districts throughout the country,” says SYF Board of Directors Chairperson Deborah J. Simon.